Part 2: Denmark – a model market
Part 2
Denmark – a model market
When Market Monitor last looked at the where revenues rose DKK137m quarter-on-
Danish online scene in November 2017, when quarter. This compensated for a poor first
data was available for the second quarter half, when the year-on-year comparison was
of that year, we said at the time that the down (see Figure 3).
Casino has proved to be less lumpy, with a
market continued to show positive growth
general upward drift over the past two years.
characteristics.
Its record quarter was achieved in 2017 –
This continued into the fourth quarter.
The figures from regulator Spillemyndigheden DKK458m in the second quarter of 2017 –
showed online casino maintaining its upward with the second-best quarter occurring in
trajectory in 2017 with GGR rising 15% to the fourth quarter of 2017 when GGR hit
DKK1.8bn (€242m). Sports betting overall rose DKK446m (see Figure 4 overleaf).
“Denmark continues to illustrate what a
7% for the year to DKK2.3bn and the presumed
online percentage of that stood at 65% or mature, liberal, wealthy, consumer technology-
circa DKK1.5bn. driven market is likely to look like,” says Paul
Leyland, partner at gambling consultancy
The quarterly figures for sports betting
show that much of the uplift over the year Regulus Partners. “Remote growth is
was concentrated on the fourth quarter, attractive but not stellar.”
Figure 3: Denmark – sports betting GGR (DKKm) 2015-17
800
700
600
500
400
300
200
100
0
Q1
2015
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Q1
2017
Q2
2017
Q3
2017
Q4
2017
Source: Danish Gambling Authority
iGaming Business Market Monitor • The Nordics • May 2018
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