Part 4: M&A round-up
Part 4:
M&A round-up
of M&A activity over the summer, W of M&A has slackened have a range of potential
with deals involving Raketech, Net reasons. Clearly, the fact that the most voracious
Gaming Europe and Better Collective, the general player Catena Media has effectively shut up
trend towards less acquisitions than in the buyout shop on M&A pending the digestion of its 34
frenzy of 2017-18 remains the central case. acquisitions up to November last year is one
Those seeking an answer for why the pace
hile there has been some semblance
Better Collective aside, the trend towards
reason for the slackening of the pace of deals.
The company itself has signalled that its
fewer acquisitions has been matched by similarly
lower levels of transaction prices. At the peak in buying spree has come to a temporary halt.
2017/18, buyouts closer to €10m were common; The quality over quantity strategy is in itself an
now, Better Collective’s deals in the US aside, the admission of that and Hjalmar Ahlberg, analyst at
money being splashed out is very much in the Kepler Cheuvreux in Stockholm, certainly thinks
lower single-figure millions. that Catena has at least temporarily placed the
Table 2: Acquisitions in the affiliate space May-September 2019
Date Acquirer Target Market focus Initial price
May-19 Better Collective RotoGrinders US sports $21m
Jun-19 Raketech CasinoFever.ca Canada Unkn
Jun-19 Net Gaming Europe BettingGuide.se Sweden Unkn
Jul-19 Net Gaming Europe BettingOnline.co.uk UK £1.6m
Jul-19 Better Collective VegasInsider/ ScoresAndOdds US sports $20m Aug-19 Raketech Casumba Japan €2m
Sep-19 Better Collective MyBettingSites UK £1.5m
Source: Affiliate Monitor
We recently scanned some acquisitions for a big
affiliate to help them check if historical content was
compliant in the territory the site was targeting, so it’s
certainly on acquirers’ minds.
Ian Sims, Rightlander
iGaming Business • Affiliate Monitor • October 2019
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