iGB Intelligence reports Affiliate-Monitor-2Q19-proof4 | Page 18

Part 3: RAIG and the regulatory push and pull Yet, if the number of market participants operator association APAJO, says the number has been held back due to the tax rates, gross of active accounts measured places Portugal gaming revenues have sustained reasonable in the average range for accounts per head of growth since the new regime was instigated in population across Europe and in line with the 2015, with 24% growth seen last year. Indeed, figures from France and Spain. growth in the first half accelerated and was up 36% to €95.6m. Still, the market remains small and hopes that Moreover, and this is definitely worth bearing in mind when it comes to affiliate activity in and around Portugal, Oliveira cites research the government might revisit the tax rates issue undertaken by APAJO that suggests that are in abeyance after a government working group an increasing number of gamblers play with missed a reporting deadline earlier this year. licensed websites because they appreciate that these sites are more secure and that pay-outs Player numbers The relatively underdeveloped market is will be quicker. “The survey also found out that Portuguese confirmed by the latest data from the Gambling customers are extremely well informed about Regulation and Inspection Service (SRIJ), which which operators hold licenses and which do suggested there were circa 297,000 active not,” he added. “In fact, after three years into accounts in the first half. This compares with the opening, the top four chosen operators by a cumulative player account number of 1.41m customers are all licensed in Portugal.” registered since 2016. Oliveira believes the regulatory embrace The data showed that just under 50% of clearly evident in the UK and Holland of late is the first half total made a sports bet only, 35% finding echoes in the Portuguese market. “We played casino only and only 14% engaged with see today that the risk appetite diminishes with both products. this stricter approach on behalf of regulators,” Gabino Oliveira, president of the Portuguese iGaming Business • Affiliate Monitor • October 2019  he says. 15