Part 1: Data review
particularly the six months of online
sportsbook operations, is that the
additional push given to the casino
market from sports betting cross-sell
opportunities is impressive (Chart 9).
Overall, in the 25 months to January
2019 the average monthly year-on-
year rise in online casino revenues was
28% – a decent enough figure.
But when the comparison with the
trendline from the past eight months
is examined, it can be seen there has
been an acceleration (Chart 10).
In fact, in the 19 months leading up
Chart 8: New Jersey online gaming revenues
January 2017 - January 2019
Chart 9: New Jersey online casino YoY monthly
revenue difference (%)
60
35
55
30
50
25
45
40
20
to the launch of online sports betting
in August last year, the average
monthly year-on-year rise was just
over 25%; in the following six months
with online sports betting up and
running, the average monthly year-
on-year rise was over 37%.
15
35
30
25
10
20
5
15
Source: NJDGE
Casino
10
0
Casino YoY di erence
Poker
Source: NJDGE
New Jersey: data and lessons from the first five years of the US’ leading digital market
11