Supported by
7
2.7 %
Rate of annual population growth in Africa – more than twice that of Asia ( 1.2 %) and Latin America ( 0.9 %).
into the thesis that the continent is at the tipping point where economic growth will overpower corruption and political instability .” The changing demographics are being accompanied by moves in both the means of betting and the products . “ Online and mobile are gaining in popularity and are the fastest-growing markets as more and more people have access to smartphones ,” says Michelle Carinci , chief executive at Lottotech .
Carinci also suggests that increasing internet penetration and the rising popularity of smartphones aligned to the online payment systems on offer , present operators with the opportunity to reach middle-class consumers with the full complement of online gambling products .
“ It ’ s not only football betting that is growing ,” she says . “ Casinos , lotteries and internet gaming are growing as economies develop and the emerging middleclass section of the population
October 2020