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Africa report An introduction to online gambling in Africa
seeks leisure and entertainment .”
Furthermore , though , a trickle down is taking place that means that gambling opportunities are opening up across all levels of society . “ Gambling is no longer an amusement for high-living locals ,” says Michal Glowacki , chief operating officer at SB Betting .
“ Everyone can place a minimum stake bet and have a chance for his dreams to come true . This won ’ t change for the next couple of years . People will continue to bet , hoping to improve their budgets . [ Betting ] is an alternative to lotto , but here it is not pure luck only .”
GAMBLING GROWTH
The demographic and societal trends are reflected in the forecasts from H2 Gambling Capital , which see African gross gaming revenue ( GGR ) growing at above the global rate between now and 2025 . As it stands , Africa will account for a mere 1 % of global GGR in 2020 . Yet while global CAGR GGR growth between 2019 and 2025 is predicted to be 2.1 %, the predicted rate for Africa is more than double that at 5.4 %.
The GGR figures feature some interesting trends , both in terms of product and channel , as well as geographic differences . As it stands , online represents 23 % of total betting GGR for Africa of $ 1.15bn , and within that mobile represents just over half . Of total gambling GGR , the figures are 12 % for online , with 40 % of that via mobile .
Global GGR 2020 ( e )
Europe 27 %
Latam & Caribbean 2 % Africa 1 % Oceania 5 %
Source : H2 Gambling Capital
2020E
North America 31 %
Africa GGR by country 2020 ( e )
Rest of Africa 28 %
Ghana 1 % Egypt 3 %
Kenya 4 %
Nigeria 7 %
Source : H2 Gambling Capital
2020E
Morocco 9 %
Asia & Middle East 34 %
South Africa 48 %
Africa sports betting : land-based vs online ($ m )
2,200
2,000 1,800
1,600
1,400
1,200 1,000
800
600
400 200
0
444.4
500.5
Sports land-based
550.3
615.2
697.7
2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021E 2022E 2023E 2024E 2025E
Source : H2 Gambling Capital
792.7 245.8
908.3 368.5
Sports online
997.6 310.6
886.8 264.3
975.4 325.5
1,233.2 368.0
1,353.4 414.5
1,487.7 474.5
1,630.9 521.2 iGB Market Monitor