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Affiliate Monitor The media partnership landscape
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The media partnership landscape
● Better Collective ● XLMedia ● Gambling . com Group ● Catena Media
PART TWO
BETTER COLLECTIVE
The most high-profile media partnership deal arguably belongs to Better Collective with its New York Post cooperation , which has been up and running since January 2022 . The company said at the time that the deal opens up Better Collective betting content to 92 million unique users , of which 11 million reside in New York state .
Other high-profile US deals include the partnership with the Chicago Tribune from August last year , which as the company said is the leading source of news and information in the Midwest with a readership of more than 18 million monthly visitors . In the same month it picked up a deal with the Philadelphia Tribune .
In the UK , it signed up to a strategic partnership with the Telegraph Media Group in 2019 , while in August last year it said it had “ moved to significantly expand its German market presence ” by forming an alliance with SPORT1 Media Group . In February this year it added a partnership with Polish news portal Wirtualna Polska to expand its presence in the country ’ s sports betting market and in May it did a deal with online football portal Goal . com , which also operates Mundial , Spox and Voetbalzone .
In May it signed its first deal in Africa with Punch Nigeria , publisher of Nigeria ’ s most widely read digital media titles including punchng . com .
XLMEDIA
XLMedia ’ s latest media partnership deal came in early September with the exclusive three-year agreement with Atlanta Journal- Constitution . In its stock exchange announcement , it said AJC reaches over 9.2 million unique digital users per month . It added that it represented “ another significant win ” for its media partnership business and would expand its already established footprint in Georgia and the southern states of the US .
It followed hot on the heels of a deal with Capitol Broadcasting Company ( CBC ), the owner of WRAL . com and wralsportsfan . com in North Carolina , which was
October May 2022 2023