iGB Affiliate Monitor October 2023 iGB Affiliate Monitor October 2023 | Page 26

PLAYMAKER CAPITAL Q2 REVIEW
AT A GLANCE

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Affiliate Monitor Company-by-company Q2 results analysis
PLAYMAKER CAPITAL Q2 REVIEW
AT A GLANCE
• Revenue for the quarter was up 53 % YoY to $ 12.6m
• Adjusted EBITDA rose 23 % YoY to $ 3.3m
MELDING
It should be remembered when looking at Playmaker Capital that only a minority of its revenues currently comes from affiliate activities – largely from the acquired Wedge Traffic business – while the rest comes from advertising .
As chief executive Jordan Gnat said on the call with analysts , the company is still refining its internal processes as it attempts to derive the synergies it sees between its media operations and the gaming side .
“ Playmaker is better positioned than ever to drive value for fans , customers and shareholders as the number-four ranked digital sports media group across the Americas and the number-one regional digital sports media company in Latin America ,” he said .
He added that the company was moving its model away from programmatic advertising to more direct advertising and affiliate marketing .
Asked about the integration of Wedge , Gnat said it was already focused on the North American market and it was “ working with the operators on the type of promotions and things that they
Chart 16 : Playmaker revenue Q321-Q223 (€ m )
22
20
18
18.7
16
15.7
14
12
12.6
10
10.1
8
6 4 2 0
6.5
7.5
5.8
7
Q321
Q421
Q122
Q222
Q322
Q422
Q123
Q223
Chart 17 : Playmaker adjusted EBITDA Q321-Q223 (€ m )
8
7
6.6
6
5.9
5
4
3.3
3
2.8
2.9
2.8
2
1
0
1.7
1.8
Q321
Q421
Q122
Q222
Q322
Q422
Q123
Q223
want to see put out there ”.
Source : company reports
“ Then Wedge just goes on and executes its strategy with operators as it does ,” he said . From there , he suggested , the focus would be on integrating Wedge into some other assets , with a focus on Latin America . iGB Affiliate Monitor