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Affiliate Monitor Company-by-company review : Acroud
ACROUD SECOND QUARTER REVIEW
ASSEMBLY LINE
Having pieced together a whole new business line for the company with its SaaS and BaaS solutions ( what used to be called an affiliate network offering ), Acroud was undoubtedly pleased with its 74 % top-line growth to € 6.2m ( up 10.7 % quarter-on-quarter ), albeit with EBITDA of € 1.16m being down 22.7 % year-on-year and also off by 19.4 % sequentially . NDCs were also up by nearly 200 % to 29,448 although this was also down sequentially by 7.4 %.
Acroud attributed the weaker sequential performance as being down to seasonal weakness .
The latest addition to the SaaS / BaaS offering is the Gambling Cabin , purchased in April for SEK47m , which produces both software and content for affiliates . This includes live-streaming capabilities for both football and poker as well as podcasts and sports betting tips .
The BaaS offering or affiliate network comes from Acroud ’ s previous Matching Visions acquisition . Explaining the model , CEO Robert Andersson said smaller affiliates can sign up and “ get access to hundreds of online gaming brands . […] We can then send them as bulk and it gives
“[ The Netherlands ] will grow 20 % annually . This will be good for us ”
ROBERT ANDERSSON , ACROUD iGB Market Monitor