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Affiliate Monitor FansUnite and XLMedia updates
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FANSUNITE AND XLMEDIA UPDATES
FANSUNITE
The company behind the Betting Hero and American Affiliate businesses issued a trading update in late December . Of the first , it said it was now operating in 18 North American states and provinces with Ohio added in January and Massachusetts to come .
Additionally , a paid research services division called Betting Hero Research launched last year and saw significant growth in
2022 , while Betting Hero Hotline , an expert in customer retention and development , has received positive partner feedback and serves as an add-on service to the Chameleon B2B platform .
XLMEDIA
XL said in mid-December that much like Catena Media , it is exploring the potential sale of all personal finance assets . “ The process is currently underway , and the business is engaging with a number of potentially interested parties ,” a company statement read .
XL added that this represented its decision to “ prioritise resource allocation to its core activities and remain focused on fully capturing the North America market opportunity in sports and gaming while also rebuilding its European sports and gaming operations to seek maximum value for shareholders ”.
March 2023