iGB Affiliate Monitor March 2023 | Page 20

Europe remains GiG ’ s largest market , with the US and the rest of the world worth 20 % each

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Affiliate Monitor Gaming Innovation Group Q3 review

60 %

Europe remains GiG ’ s largest market , with the US and the rest of the world worth 20 % each
in previous Affiliate Monitors , GiG is increasing its strength in paid media . In Q3 , paid was worth a third of total revenues at € 5.1m , up 44 % year-on-year . Brown told the analysts GiG would “ ramp up ” its paid investments in the US .
Brown noted the quality of FTDs even as the quantity of customers coming through the door continued its “ strong development ”. The media business FTD intake “ continues to provide a fantastic performance ,” Brown told the analysts .
Chart 12 : GiG FTDs Q420-Q322 ( 000s )
$ m
11 10
9.7
9.8
10
9
9.2
8
7.8
8.3
7
6.9
6.4
6 5
5
5.1
4.4
4
3.6
3 2
1 0
2.6
3.1
3.2
2.9
Q420
Q121
Q221
Q321
Q421
Q122
Q222
Q322
Source : Company reports
Paid Publishing iGB Affiliate Monitor