iGB Affiliate Monitor March 2023 | Page 11

BETTER COLLECTIVE Q3 REVIEW
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Market Monitor Better Collective Q3 review

11

Company-bycompany Q3 results

● Better Collective ● Catena Media ● Gaming Innovation Group ● Gambling . com ● Playmaker ● Raketech ● Accroud ● FansUnite ● XLMedia
BETTER COLLECTIVE Q3 REVIEW

PART TWO

FORGING AHEAD
Integration issues were touched upon by Better Collective with reference to its North American business , which is effectively three operations now joined together .
They include the $ 240m Action Network acquisition from May 2021 , the RotoGrinders business bought for € 33m in November 2021 and the addition of Canada Sports Betting to the business for € 21.4m in May last year .
Chief financial officer Flemming Pedersen said it was “ consolidating ” the three businesses . “ We are now focused on scaling the business ,” he added , with some functions combined and consolidated while group functions in Europe are being utilised . “ So , we operate as one entity and there is a focus on scalability and profit .”
Indeed , if there are perils in being the outright number one operator in the market , then Better Collective is yet to show it .
The traditionally quieter third quarter produced the company ’ s all-time second highest revenues
Chart 2 : Better Collective revenue progression Q420-Q322 (€ m )
€ m
70
67.4
60
59.7
56
52.2
50
45.4
40
30
20
10
0
36.7
38.8
40
Q420
Q121
Q221
Q321
Q421
Q122
Q222
Q322
Source : Company reports
March 2023