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Affiliate Monitor Company-by-company Q1 results analysis
we have done in Europe and North America ,” said Søgaard .
“ Moving forward , we will focus on utilising our affiliation foundation as well as our other media capabilities ,” he added . “ On top of this , we already have several media partnerships in the region and we expect to sign more in the near future .”
He noted that different to Better Collective ’ s expansion into North America , the sports focus in Latin America is very similar to the one in Europe where soccer is by far the most popular sport .
Meanwhile , social media also provided another area of difference and the company was “ focusing on building on top of our existing competences ”, said the CEO . “ Through these efforts , we expect to build a strong understanding of the local sports fans as Latin America , just like Europe , is a mix of many very different cultures .”
Turning to the US , Søgaard said the company had enjoyed an “ amazing ride ”. The US business also continues to display impressive growth characteristics . US revenue rose 19 % during the quarter against tough comparisons from last year when New York first launched .
It was helped by the launch in Massachusetts although as it said , the timing and market structure in
Chart 2 : Better Collective EBITDA Q221-Q123 (€ m )
40 |
35 |
35.2 |
33 |
30 |
25 |
23.1 |
20 |
16.3 |
|
15
10
5
0
|
12.7 |
13.6 |
12.2 |
14.6 |
Q221 |
Q321 |
Q421 |
Q122 |
Q222 |
Q322 |
Q422 |
Q123 |
Chart 3 : Better Collective NDCs Q221-Q123
600,000 |
580,000 |
500,000 |
488,000 |
400,000 |
387,000 |
360,000 |
354,000 |
300,000 |
267,000 |
|
200,000
100,000
0
|
197,000 |
200,000 |
Q221 |
Q321 |
Q421 |
Q122 |
Q222 |
Q322 |
Q422 |
Q123 |
the state could have been better . more than a decade in Europe Ohio was better , being termed the and also implemented in North “ perfect state launch ”. Søgaard America , has proven its worth said : “ It was strategically well in our newest growth area in placed ahead of a lot of sporting Latin America . events and completed without “ We have invested in gaining any regulatory turmoil . a local footprint to get closer to “ Our growth formula , which the culture , sports fans and our has been formulated over business partners ,” he added .
Source : company reports iGB Affiliate Monitor