igbaffiliate . com
What ’ s your view ? Tweet @ iGBAffiliate
11 the past few years , we have fastforwarded this move by sending record numbers of sports fans to our business partners on revenue share income contracts ,” he added .
This will be added by the building of its own internal adtech platform , kickstarted by the Skycon acquisition earlier this year , which Pedersen said will enable Better Collective to “ cater for the advertising demand for our more than 150 million monthly sports fans returning to our media ”.
Asked what was impacting revenue share performance particularly with the paid media business , Søgaard said an important factor was the correlation to sports win margins at its partners .
“ We are more dependent on the sports win margin , meaning that for quarters where we see a strong sports win margin for the sportsbooks , we will have some
Chart 1 : Better Collective revenue Q221-Q123 (€ m )
|
100
90
80
|
86.1 |
88 |
70 |
67.4 |
60 |
59.7 |
56 |
50 |
52.2 |
45.4 |
40 |
40 |
30 |
20 |
10 |
0 |
Q221 |
Q321 |
Q421 |
Q122 |
Q222 |
Q322 |
Q422 |
Q123 |
tailwind in the paid and basically into its nascent Latin America also in the publishing part of our positioning . Indeed , since the business ,” he told one analyst . earnings release , the company “ Obviously , it will fluctuate . So , it ’ s has boosted its team in the just the nature of the business that region with the appointments some quarters will see a higher of Terence Gargantini as its sports win margin .” new country director for Brazil and before that a regional CEO ,
LATIN RHYTHM
The other area stressed by Søgaard on the call was the efforts the company is putting
Simon Hovmand-Stilling .
“ In Latin America , we have laid out a clear strategy for how to become the market leader , just like
July 2023