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Affiliate Monitor Executive summary
revenue decline by 32 %, while sub-affiliation revenues dipped 54 %. The company has initiated measures to cut operational costs by 29 % between Q1 and Q4 2024.
Strategically, Raketech is investing in new sports products and leveraging partnerships to diversify its revenue base. Despite these efforts, the company’ s financial outlook remains bleak, with limited signs of recovery.
STRUCTURAL OVERHAUL
Acroud experienced a turbulent year, with its debt restructuring efforts meeting with limited success. Revenue increased by 55 % YoY to € 10.4 million in Q4, but adjusted EBITDA fell by 16 %. The company is pivoting towards a broader media and technology focus
“ The affiliate marketing industry remains bifurcated, with Gambling. com Group leading the pack through strategic M & A and diversified revenue models”
with management now holding significant ownership stakes.
Despite ambitious restructuring efforts, Acroud remains highly vulnerable to market volatility, as evidenced by its inability to attract interest in a debt-for-equity swap with bondholders.
THE ESSENCE
The affiliate marketing industry remains bifurcated, with Gambling. com Group leading the pack through strategic M & A and diversified revenue models. In contrast, Europeanlisted peers such as Better Collective, Catena Media and Raketech continue to struggle amid structural challenges and investor disillusionment.
While Gentoo Media is building momentum with diversification and strong operational performance, others like Acroud are undergoing painful restructuring efforts to remain viable. The industry faces ongoing regulatory pressures, changing revenue models and market volatility. These factors continue to drive M & A activity and strategic realignment. iGB Affiliate Monitor