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Affiliate Monitor Company-by-company Q1 results analysis
base,” said Warrer.“ This will secure sustainable long-term growth.”
Geographically, Europe saw revenues climb 33 % year-onyear, mainly outside the Nordics. Americas, meanwhile, rose 48 % year-on-year with North American revenues doubling, driven by strong performance from WSN. com and sweepstakes campaigns.
Brazil, however, brought regulatory changes that are creating near-term challenges.“ Short term, there will be some bumps,” said Warrer.“ Long term, we believe Brazil will be an attractive market.”
Gentoo has significantly diversified its revenue base. Nontop-five websites were up 55 % year-on-year and now account for 69 % of revenue as of the fourth quarter. For the top five sites revenue was flat year-on-year and now represents 31 % of Q4 revenue.
“ More markets, more websites and more customers should drive revenue to mitigate risk and ensure sustained growth,” said Warrer. There is a strong focus on improving Casinotopsonline and Casinomeister but AskGamblers remains a cornerstone, bolstered by features like the casino complaint service. The acquisition of SEO specialists Titan Inc. is progressing well and is expected to lower SEO / content costs. There is a continued focus on conversion rate optimisation, seen as a high ROI opportunity.“ We want to regain former rankings for
“ We want to regain former rankings for Casinotopsonline. It’ s an obsession in the organisation”
JONAS WARRER, GENTOO MEDIA
Casinotopsonline,” said Warrer.“ It’ s
an obsession in the organisation.”
Meanwhile, tech investment continues with two major martech / media platform projects nearing rollout and expected to materially impact revenue in 2025.“ We’ re very eager to onboard our nextgen media platform,” said Warrer.“ We’ re hoping for a revenue burst from the work.”
The AskGamblers migration has been delayed intentionally to preserve momentum.
The outlook for 2025 continues to be positive. Double-digit organic revenue growth is expected with specific guidance for the year to be provided in Q1 2025.
Strategic priorities include further consolidation post-split, an expansion in sports betting and paid marketing, continued SEO / tech optimisation and the potential for Asia market entry and a longterm view on Africa.
“ We want to pursue and realise this organic growth, consolidate the organisation and then of course if the right opportunity arises in terms of M & A, we should do that,” said Warrer.
M & A AND CAPITAL ALLOCATION
The Gentoo Media we know today has largely been built around key M & A deals including those for AskGamblers and KaFe Rocks, and Warrer insisted the company remains open to strategic M & A even while it focuses on integration and organic growth in the short term.
“ We now have the opportunity to fully focus on expanding our business... and explore new acquisitions in ways that we haven’ t done before,” said chair Harstad.
“ We want to pursue that and realise this organic growth and then of course if the right opportunity arises in terms of M & A, we should do that,” added Warrer.
Gentoo has the financial capacity to pursue acquisitions, despite having made several recent strategic purchases, including AskGamblers, KaFe Rocks, Titan Inc. and Casinomeister.
However, the immediate focus is on organisational consolidation, integration of past acquisitions and maximising value from current assets. iGB Affiliate Monitor