Better Collective FY | Affiliate Monitor April 2024 | IGB Affiliate | Page 16

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Affiliate Monitor Company by company Q4 results analysis
“ We know that if you want to work with the biggest advertisers in sports globally , it ’ s also a size game where we need to reach critical mass ” these local , strong brands with a lot of authority and trust because we know Google tends to favour those sources over time .”
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The company gave its new forecasts for 2024 with revenue predicted to come in at € 390m- € 420m while EBITDA has a target of € 125m- € 135m . These predictions come despite various headwinds , notably the shift to revenue share over CPA in the US as well as the continued investments into adtech .
Søgaard said bearing in mind the headwinds , he was pleased with the performance postclose in January even though revenues fell 27 % YoY due to the hard comparative from last year when the Ohio sports betting market debuted . “ It was in
Chart 7 : Better Collective NDCs Q122-Q423 ( 000s )
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line with expectations ,” he noted . The revenue share / CPA divide But he went on to say that also plays a part in the January this would be the last time numbers . “ One year ago , we had the company gave a trading the Ohio state launch which was update for the first month of the even bigger than the New York current quarter . “ It doesn ’ t give state launch , and that was solely a fair insight into the upcoming driven by CPA revenue , which business performance ,” he added gave a very , very high spike in our by way of explanation . business ,” said Søgaard . iGB Affiliate Monitor