iGB Affiliate iGB Affiliate Survey 2018 | Page 39

Regulation, programme closures, ad compliance and
increased liability seen as most important developments
Q. How important are the following industry trends and developments for your business?
(Base: affiliates with opinion of each) *New options introduced in 2018
Very effective
Effective
2018 mean
(out of 5)
Regulation
(n: 158)
4.2 *N/A
29% 4.2 *N/A
34% 4.2 *N/A
3.8 *N/A
3.3 4.4
3.7 *N/A
3.4 3.3
3.6 *N/A
3.5 3.4
3.1 3.0
2.6 2.7
26%
47%
Increased liability for affiliates' activity
(n: 153)
45%
Negative perceptions of the industry
(n: 155)
34%
Cryptocurrency / Blockchain
(n: 147) 28%
GDPR
(n: 129) 27%
Ad-blocking
(n: 157) 25%
Social corporate responsibility
(n: 153) 24%
eSports
(n: 153) 21%
Mergers & Acquisitions - M&As (n:146) 21%
iGB Affiliate Survey • July 2018
4.4
27%
54%
Advertising compliance
(n: 156)
Virtual reality
(n: 145)
4.4
59%
Affiliate program closures
(n: 153)
12%
31%
19%
31%
23%
33%
22%
35%
16%
2017 mean
(out of 5)
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