iGB Affiliate iGB Affiliate Survey 2018 | Page 27

Financial and communication issues key reasons not to promote operators and also to cancel programmes

Q. Which of the following, if any, describe why you may not promote an operator after signing up for a program?
Q. Which of the following reasons, if any, have you used to cancel an affiliate program you had agreed to promote in the past 12 months?( Base: total affiliates- 160)
Reasons to not promote an operator after signing up for a programme( mean 2.7)
Reasons used to cancel an affiliate programme previously agreed( mean 2.1)
Commission structure 57 % 49 % in 2017
Conversion rate 38 %
43 % in 2017
Poor follow-up communication
51 %
43 % in 2017
Poor communication
34 %
41 % in 2017
Commission structure changes
31 %
Limited commission potential
44 %
Deteriorating relationships
30 %
23 % in 2017
Poor marketing materials
43 %
Payment terms
28 %
T & Cs( terms and conditions)
Slow acceptance to the programme
25 %
39 %
Change in T & Cs( terms and conditions)
We haven’ t cancelled any affiliate programmes we agreed to promote in the past 12 months
24 %
21 %
19 %
Other
10 %
Found a better / different programmes
3 %
We always promote operators after signing up for a programme
6 %
Other
21 %
iGB Affiliate Survey • July 2018 27