Affiliate programmes
Affiliates see better/clearer communication and greater
transparency by programmes as demonstrating loyalty
Q. How could affiliate programs do more to demonstrate loyalty to affiliates?
(Base: total affiliates - 160)
28
Improved/
clearer
communication Range of
offers available Better tracking
systems
Greater transparency Better/More flexible
payment terms More transparency
surrounding
programs/offers
More
personalised/
bespoke offers Commit to
keeping T&C’s More incentives
iGB Affiliate Survey • July 2018