Affiliate programmes
Affiliates use broad range of criteria and muitiple
information sources when assessing affiliate programmes
Q. When assessing an affiliate program, what are the most important criteria?
Q. Which of the following information sources do you use to research an affiliate program before deciding to join?
(Base: total affiliates - 160)
Criteria for assessing an affiliate programmes (mean 4.9)
Payment terms / frequency 52%
Brand strength / reputation 52%
Information sources used to research affiliate programmes (mean 3.4)
Conferences
Tracking reliability
49%
Affiliate manager
48%
Financial incentives
Affiliate contact manager
54%
Word of mouth
49%
Affiliate forums
48%
41%
T&Cs (terms and conditions)
Search engines
39%
Geographic reach
33%
Customer service / support
46%
Social networks
52% in 2017
36%
32%
Affiliate directories
Market innovation
30%
28%
Program restrictions
Magazine adverts / articles
24%
Technical expertise 21% 55% in 2017
Turnover / Size by revenue 21% 46% in 2017
Don’t do any research before
deciding to join an affiliate program
Other
22
43% in 2017
42%
Reporting tools
Other
51% in 2017
58%
20%
4%
3%
3%
iGB Affiliate Survey • July 2018