Affiliates use multiple social media tools to target players;
34% expect affiliate manager to provide mobile contact
Q. Which social media channels do you use as part of your affiliate marketing strategy?
Q. And what contact information should your affiliate manager make available to you?
(Base: total affiliates - 160)
Social media – Marketing strategy (mean 2.8)
Contact information to be provided (mean 2.0)
Facebook
81%
Twitter
55%
YouTube
38%
Instagram
35%
LinkedIn
24%
Pinterest
12%
Don’t use any social
media channels
19% in 2017
Mobile
34%
36% in 2017
Social media (e.g. Twitter,
Facebook)
8%
Landline
17%
9%
4%
Other
Tumblr
49%
10%
Snapchat
Other
88%
Instant messenger
25%
Google+
Email
63% in 2017
2%
iGB Affiliate Survey • July 2018
8%
21