Overview of Business
39% of affiliates use PPC to promote sites (2017: 36%);
66% use opt-in email lists, up from 60% last year
Q. Does your business…
(Base: total affiliates - 160)
Use PPC to promote affiliate websites
Maintain an opt-in email list on company website
Not sure/don’t
know
12%
Not sure/
don’t know
6%
Yes
39%
No
49%
16
No
28%
Yes
66%
iGB Affiliate Survey • July 2018