SEO continues to be identified as the most
effective tool to generate website traffic
Q. Please rate the effectiveness of the following tools in order to generate website traffic.
(Base affiliates with opinion of each)
Very effective
Effective
SEO
(n: 140)
46%
Email marketing
(n: 142) 26%
Social media
(n: 149) 26%
PPC
(n: 140)
28%
25%
20%
Banner advertising
(n: 147)
iGB Affiliate Survey • July 2018
24%
23%
Blogs / Forums
(n: 135)
PR
(n: 134)
29%
19%
18%
11%
18%
25%
2018 Mean
(out of 5) 2017 Mean
(out of 5)
4.1 4.1
3.5 3.5
3.4 3.3
3.3 3.2
3.2 3.2
2.9 2.9
3.1 3.0
15