Overview of Business
Facebook and now YouTube identified as most
effective social media channels
Q. More specifically, please tell us how effective these social media channels are to your business?
(Base: affiliates with opinion of each) *NB. Displaying options with base sizes > 30
Very effective
Effective
Facebook (n: 123)
38%
Youtube (n: 59)
29%
34%
2017 Mean
(out of 5)
3.8 3.5
3.8 3.3
LinkedIn (n: 38) 24% 24% 3.4 3.3
Instagram (n: 51) 24% 24% 3.3 3.3
3.3 3.1
2.9 2.6
Twitter (n: 83)
Google+ (n: 37)
14
22%
2018 Mean
(out of 5)
22%
19%
24%
8%
iGB Affiliate Survey • July 2018