EMERGING MARKETS
has surged ahead: it recorded 1.1 billion visits in Q1 2025( 357 million in January, 332 million in February, 417 million in March), representing about 22 % of the market. Just one year ago, Betano’ s share was a mere 3.9 %, but it now leads the pack by far, driven by aggressive marketing in major sports and entertainment events.
One crucial factor is that Brazilians have always engaged with betting. Now, with legalisation, the sector can grow with structure, safety and responsibility. There is still an untapped audience – and the data suggests that change is already underway.
A groundbreaking survey conducted by the Ministry of Justice and Public Security, obtained by O Estado de S. Paulo, revealed that betting websites have already surpassed the traditional jogo do bicho( an illegal numbers game) in popularity: 32.1 % of bettors now use online platforms, compared to 28.9 % who still rely on jogo do bicho. Only official
The strategy to bet on football is not just about visibility. It reflects the habits of Brazilian bettors, who follow the sport closely and see it as part of their cultural identity
The 10 most visited betting sites in Brazil( 1Q25)
Betano Superbet Bet365 7games. bet Betnacional Sportingbet Estrelabet Esporte da Sorte Bet7k CassinoBet
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 1.1 1.2
Betting site visits in Brazil up 90 % in 1Q25
5 bn
4 bn
3 bn
2 bn
1 bn
0
2.55 bn
Visits in billions
2.66 bn
Q3 2024 Q4 2024 Q1 2025 Visits per quarter
Betting site traffic volume vs wider market( October 2024)
Monitored betting websites
Globo. com
Adult websites
ChatGPT. com 217 million
832 million
743 million
5.06 bn
0 100 200 300 400 500 600 700 800 900 1000 In millions of visits
930 million
34 • iGBAFFILIATE. COM