The creation of a unified national system is not only crucial for legal clarity, but also to avoid |
market, with scale and volume, and they recognise that entering during the regulatory rollout is key |
Júlia Silva, editor of Aposta Legal Brasil |
than platforms such as LinkedIn, Pinterest and even some adult sites when comparing global visits |
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asymmetries between state and |
to securing a strong position. The |
over the same period. Compared |
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federal rules. When conflicting |
earlier the entry, the better the |
to Q4 2024, this represents |
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norms coexist, operators |
chance of consolidation. |
an approximate 90 % surge in |
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uninterested in fair regulation may |
This rapid onboarding by |
traffic volume. |
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exploit loopholes, undermining the |
operators reflects not only Brazil’ s |
The rush of brands entering the |
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effectiveness of the framework. |
market appeal but also the |
market to capture a share of this |
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Thus, cooperation between federal |
immediate traction that regulation |
growth aligns with the early-stage |
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and state authorities is not just |
has enabled. |
behaviour seen in newly regulated |
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desirable, it’ s essential to preserve |
In Q1 2025, growth was |
markets: it’ s during this phase |
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the market’ s credibility. |
staggering, positioning Brazil as |
that many bettors choose their |
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Market size
Currently, Brazil’ s legal betting
|
one of the world’ s leading betting markets. An Aposta Legal study revealed that licensed websites |
preferred platforms. And this is already happening in Brazil.
Looking closely at site traffic,
|
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market is more than four times |
in Brazil received over five billion |
market leadership is increasingly |
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the size of Portugal’ s and has |
visits, an average of more than 650 |
concentrated. The top three |
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already surpassed Peru’ s. For |
clicks per second during the first |
operators – Betano, Superbet |
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context, Portugal, which regulated |
three months of the year. |
and Bet365 – accounted for |
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the industry in 2015, has just 17 |
At that pace, it would take |
around 2.24 billion visits in |
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licensed operators as of April |
just two minutes to fill the |
Q1 2025, or about 44 % of the |
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2025. Peru, even after a full year |
Maracanã stadium in Rio |
entire market. |
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of regulation, has around 60 |
de Janeiro. |
The top five operators |
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authorised betting houses. |
The legal |
represent around 56 % of legal |
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This size difference is driven |
. bet. br domain |
traffic( up from roughly 48 % |
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by two factors: brands see Brazil |
alone received |
during the same period last |
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as a commercially attractive |
more traffic |
year). Betano, in particular, |
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iGBAFFILIATE. COM • 33 |