issues”, he believes now is a perfect time for affiliates to build up a niche community.
“ I’ m not saying I’ m trying to be the best, but I felt my existing authority and branding might make now the right time to create a community where both players and brands can gather,” he says.
For Walker, community-building also means getting to know his audience better and inviting open discussions with players beyond the one-to-one emails he often receives. Though his YouTube content has been well received, he finds that users on video platforms typically engage only fleetingly.
“ The problem with YouTube is people might ask a quick question or make a statement tied to a specific video, then they just disappear. There’ s no discussion on a wider topic.”
A believer in“ old school, bulletin board-style” forums, Walker is particularly fond of Reddit. Yet an even more compelling reason to pivot to the platform is its unique SEO advantage that newer textbased social media platforms such as Telegram and Discord cannot match, thanks to its strong relationship with Google.
“ Google indexes Reddit content easily, making questions and discussions widely accessible. That’ s attractive to me because it means I’ ll get more visibility without doing much self-promotion,” he explains.“ You can also cross-post to other subreddits, where millions
Video content is the trend, but I don’ t see traditional text-based forums disappearing. It’ s like comparing watching a movie to reading a book – both provide information but in different ways”
Paul Puolakka, CMO at Mr Gamble
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