TRAFFIC & STRATEGY
Building engagement:
How affiliates utilise textbased player communities
Discord, Reddit, Telegram, WhatsApp … while video-based platforms are on the rise, traditional textbased social media isn’ t losing its charm, offering players the opportunity for deeper conversations in online gambling forums. Three affiliates tell Joyce Yang how these platforms help build lasting player relationships
At times, getting players to affiliate sites can feel like a fleeting transaction – they click, find the bonus, snatch it and vanish without a trace. This lack of lasting engagement can be frustrating, especially when iGaming affiliates are already in a highly competitive sector and facing tremendous pressure from the unpredictable Google.
With the rise of TikTok and short-form reels, many affiliates are already leveraging their impacts on video-based platforms and collaborating with influencers for outreach.
By comparison, text-based social media and online forums, tracing back to the earliest days of the internet, might seem outdated. Yet their potential and popularity aren’ t to be overlooked. WhatsApp, for example, boasts 2.95 billion active users worldwide – far more than TikTok’ s 1.69 billion. Still, without flashy visuals and eye-catching filters, many might question their appeal or feel unsure about where to begin.
Reddit: SEO-driven forum
Neil Walker has been running his livecasinocomparer. com review site for 11 years alongside his YouTube channel, where he has more than 10,000 subscribers and regularly receives thousands of views per video. Recently, he extended his digital footprint by launching a subreddit forum.
The decision, Walker explains, comes from his observation that existing iGaming communities mainly focus on slots, and the few live dealer communities haven’ t gained significant traction. Given that operators“ aren’ t likely to post actively in online gambling forums due to content management
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