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CONTENTS
ISSUE 96 • iGB AFFILIATE 2025
TRAFFIC & STRATEGY
11 Future-proof your affiliate business before it ’ s too late
15
21
24
Programmatic marketing : Are affiliates ready to accept the future ?
Social climbing : Six steps to elevate your SEO
New frontiers : QiH CMO on marketing ’ s role in expansion plans
29
Orange overhaul : Dutch state of play
26
33 UK OK
21
37 Back from the brink
40 The state of paid
EMERGING MARKETS
45 Shifting searches in newly regulated markets
49
52
From volume to value : How to thrive in emerging markets
Global hiring : Expanding a team for new markets
52
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