TRAFFIC & STRATEGY
1 . Create an integrated keyword strategy
The lines are blurring between social and SEO strategy , which is why you should ensure the keyword strategy you apply to your website is carried over to your social media channels wherever possible . You can use third-party tools and analytics to research which keywords are performing best on specific platforms and use that to tailor your optimisation . Just like onsite content , be sure not to overload your posts with too many keywords .
2 . Include links in social profiles wherever possible
The end goal for any affiliate is a conversion , and for that , there needs to be a link click somewhere . As such , ensure you include links within your social media content – but it ’ s critical it doesn ’ t look like spam . You can be clever in how you incorporate them too . For instance , it can be more difficult to link from Instagram . This is where you ’ d look to utilise other tools and functionality other than feed posts to send traffic . Use the highlights section to highlight top deals , player favourites , top tips , etc .
3 . Link to news pieces , betting guides or promotional guides in the stories section
Social media channels are constantly evolving , so you can be inventive in how you link out . Similar to how you would track your affiliate marketing campaigns , do the same here so you can really evaluate the effectiveness .
4 . Create CTAs in your video content
Integrating links within video content is also a great way to drive social media traffic to your site , helping bolster your SEO . The form of content that has seen the biggest increase in ROI has been short-form video content , with 36 % of users interacting and engaging with this format . If you can embed a link directly into a video , that ’ s the best way to provoke a reaction . Not all social media outlets allow you to do this , however , so placing a link in the text of the post is the best option .
5 . Optimise your social media channels
This one should go without saying – but it doesn ’ t always happen with affiliates who are in charge of social media . It ’ s critical you have a solid SEO base to go from when you are building out your ongoing strategy . Think of the level of work that goes into auditing your website ; the same should go into creating and maintaining social media channels . Remember , people often use these as alternative search tools to Google , Bing , Yahoo etc ., so think of them as mini search engines themselves .
When you are creating or updating your social media profiles , wherever there is a content requirement , ensure you pay the same attention to creating rewarding copy for these channels as you would for your website . Particularly when the content can tend to be slightly longer-form such as the ‘ about ’ section . Do bear in mind that only the first 140 characters will show up on search , so lead with what ’ s important . Verifying your social media pages will also improve search visibility on those native platforms and confirm that you are an authentic brand as opposed to a fake account or spammer .
6 . Use social to build links and relationships
Building your brand on social media will in turn give you additional reach with players , influencers , creators and brands within your niche . Crafting quality content that is valuable or engaging in some way means it will be shared . The content could then be turned into referral links , improving your SEO performance .
Don ’ t be afraid to contribute to other brands ’ content either – it ’ s exactly how you build relationships and start to share one another ’ s community . It ’ s called “ social ” media for exactly that reason . Building that community is what will resonate with your users .
For affiliates who are trying to build and improve their SEO frameworks , social media should absolutely be part of that conversation and be an integrated part of a holistic strategy .
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