TRAFFIC & STRATEGY
Social climbing : Six steps to elevate your SEO
Any marketing that elevates the visibility and authority of your affiliate brand can indirectly benefit your SEO and rankings . Sharon McFarlane outlines six changes you can make to your social media strategy to enhance your organic outcomes
ABOUT ME
Sharon McFarlane is managing director at Glasgow-based Digital Footprints , a digital marketing agency specialising in content marketing , social media , UX design , website design , branding and conversion rate optimisation .
When igaming brands talk about SEO , usually they are referring to ranking for keywords on Google and driving traffic to their platform via organic search , as well as the work that drives this strategy , from content creation to technical SEO and optimised creative .
But are affiliates missing a trick when it comes to using social media to bolster their SEO strategy ? The lines between social media and SEO are becoming increasingly blurred . Smart affiliates are beginning to take a more holistic approach by harnessing the power of social channels , as well as traditional SEO methods , to produce the results they need to make their brand stand out in the highly competitive SERPs .
How does social media impact SEO ?
Before we get into what you can do to use social media to boost your SEO presence , let ’ s discuss how social media can impact your SEO strategy overall . The correlation between search engines and social media is incredibly high . While it can be argued that there isn ’ t a direct link to search engine rankings , a strong social media presence will improve your brand recognition and authority as well as increase your content lifespan as it will forever be on a timeline . This alone will positively impact your SEO results as a by-product .
Social support : six steps to bolster your SEO
Over the page are six actions that affiliates can take to ensure their social media plan is considering and incorporating SEO for a fully comprehensive strategy .
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