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promote internal communication
and provide the necessary support
tools that allow for this .
and resources to accommodate
Feedback culture and continuous learning
Feedback is fundamental to
Gen Z ’ s lifestyle preferences .
Flexibility has become a buzzword
in the igaming industry over
the past five years and this will
Gen Z ’ s professional growth and
definitely continue .
development . Unlike previous
generations that may have been
accustomed to annual performance
reviews , Gen Z craves real-time
Building bridges across generations
To effectively navigate Gen Z ’ s
feedback and mentorship . They
expectations in the workplace ,
seek opportunities for continuous
organisations must foster a culture
learning and skill development ,
of inclusivity and collaboration .
leveraging technology to access
Intergenerational mentorship
resources and upskill rapidly .
and learning opportunities can
Employers must adopt agile
bridge the gap between different
performance management
age groups , fostering mutual
practices , providing regular
understanding and respect .
feedback and opportunities
We have seen real success
for professional development
with buddy systems set up in
to meet Gen Z ’ s expectations .
igaming companies for new
When deciding about a new job
starters . By embracing diversity
opportunity they want to know what
and promoting collaboration across
is in it for them .
generations , organisations can
They want to have answers to
harness the talents of Gen Z and
how businesses will support them
drive innovation and success in the
in their development which is a shift
modern workplace .
from previous generations . This
Understanding and
has led to some challenges within
accommodating the expectations
HR functions that have needed to
of Generation Z in the workplace
adapt to these changes and at CMC
is essential for building resilient ,
digital tools and platforms . They expect seamless integration of technology in the workplace , from communication tools to project management software .
Cordelia Morgan-Cooper from CMC Consulting
Consulting we work closely with
business owners to address these .
Redefining balance
Gen Z prioritises work-life
future-ready businesses within
the igaming industry but also
through the working world . Rather
than viewing their expectations as
unrealistic , organisations should
Remote work , flexible schedules
integration over the traditional
embrace them as opportunities for
and virtual collaboration are
notion of work-life balance . They
growth and innovation .
not just preferences but actual
view work as an extension of their
By prioritising purpose-driven
necessities for Gen Z , who value
personal lives , seeking flexibility
work , embracing technology ,
both autonomy and adaptability in
and autonomy in their professional
fostering a culture of feedback
their professional environments .
pursuits . Remote work , flexible
and continuous learning and
Employers must embrace
schedules , and the ability to pursue
supporting work-life integration ,
digital transformation and provide
personal interests alongside
igaming businesses can create
the technological infrastructure
their careers are essential
environments that attract and
necessary to support Gen Z ’ s
considerations for Gen Z .
retain top Gen Z talent , driving
work preferences . It ’ s crucial
Employers must recognise the
sustainable success in the ever-
that businesses can support and
importance of work-life integration
evolving world of work .
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