AFFILIATE EYE
Balancing ambition with realism in igaming ’ s Gen Zs
From more frequent feedback meetings to expectations on tools and platforms , Cordelia Morgan-Cooper offers insight and advice on how best to assimilate a Gen Z workforce
In today ’ s dynamic work landscape , the clash between business work culture and the expectations of the Generation Z workforce has become a topic of widespread discussion . With their unique perspective on work-life balance , career progression and workplace culture , post-millennials often find themselves portrayed as a generation with unrealistic expectations . This is heightened further by favourable working conditions in the igaming industry and industry-leading benefits . It leads me to question whether this is a fair assumption or do they just get a bad rap ? In the ever-evolving landscape of the modern workplace , understanding the expectations and motivations of Generation Z is of paramount importance . Born between 1997 and 2012 , Gen Z represents a generation that is characterised by technological fluency , marked social consciousness and a distinct set of values . As they enter the workforce , their perspectives are reshaping traditional notions of work – they demand flexibility , purposedriven roles and meaningful connections in their professional lives .
Purpose-driven work
One of the defining features of Gen Z ’ s approach to work is their pursuit of purpose-driven roles . Unlike previous generations that may have prioritised financial stability or job security , Gen Z is drawn to organisations that align with their values and contribute to societal or environmental causes .
They seek authenticity and transparency from employers , expecting genuine commitments to ethical practices and social responsibility . For Gen Z , work is more than just a means to earn a living ; it ’ s an opportunity to make a positive impact on the world . Within HR functions we have seen a steep increase in employees wanting to understand corporate social responsibility initiatives to see if they align with their values .
This has prompted gaming businesses to create mission statements not only from an employer branding perspective but also to demonstrate how they are helping to improve the world . Tom Galanis ’ ThisYearsRule initiative – a programme that allows TAG Media employees to spend a sizeable percentage of their contracted hours working on external projects to improve the world we live in – highlights this perfectly .
Digital natives in the workplace
Growing up in an era defined by technological innovation , Gen Z is inherently comfortable with
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