AFFILIATE EYE
The igaming talent wars : how to be victorious
Cordelia Morgan-Cooper casts a critical eye over the igaming talent wars to uncover where the battle lines are being drawn by employers and how to attract the best employees to your side
Amid the dynamic landscape of the igaming industry , one of the most crucial battlegrounds is to be found in the ways companies compete for talent . It truly is the difference between a company succeeding or failing .
Over the past 10 years , fast growth within the igaming industry has sparked intense competition for skilled professionals , igniting what can only be described as a talent war . With skills shortages and certain roles in high demand , the stakes are high and there really is all to play for in the recruitment game .
Attracting and retaining top talent has become a strategic imperative for igaming companies looking to gain an edge . From software developers and data analysts to CRM specialists and compliance officers , demand for specialised skills is relentless . Moreover , as the industry continues to expand into new markets and diversify its offerings , the need for talent with a diverse range of expertise becomes even more pressing .
Navigating challenges
First and foremost , companies must prioritise their brand as an employer . In a sector where the competition for talent is fierce , standing out as an employer of choice is essential . This involves more than just offering competitive salaries ; it ’ s about cultivating a workplace culture that fosters innovation , collaboration and personal growth .
Over the past five years , we have seen an increase in CSR initiatives favoured by several businesses . From company charity days supporting local animal shelters to the ThisYearsRule initiative by Tom Galanis at TAG Media ( see p74 ) or sea cleanups in Malta , businesses are working hard to show that the why ( as in why employees should work there ) is clear for the world to see .
Ultimately , companies that invest in employee development programmes , offer flexible work arrangements and promote diversity and inclusion , are more likely to attract top talent and retain it in the long term .
Furthermore , building a strong employer brand requires a proactive
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