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INSIGHT
“ Sports betting is everywhere now , on commercials , billboards – the market is only going to keep growing ”
SEARCH FOR A NICHE
BET something more people tend to resonate with on a personal level compared to the larger companies .
Can a small affiliate really ever compete with these huge sites ? Well , maybe not in terms of traffic and revenue , but smaller affiliates have a big advantage over the larger operators in that they are dynamic , agile and not tied down to the constraints of the larger corporate process .
OPPORTUNITIES
So far , we have only talked about sports betting in the US . We haven ’ t even touched on the possibility of igaming as a whole opening up . There are currently six states , with only five available to affiliates , where online casinos are legal . There is talk of a lot of the big states opening up to online gaming , and if this does happen , it will give affiliates access to millions of potential players .
So , looking at the bigger picture , should affiliates give the US a wide berth and look at other , less competitive markets ? I would say no , they should give the US a real go . Turn on the TV and watch some US sports this weekend . Sports betting is everywhere now , on commercials , billboards , sponsorships – the market is only going to grow and keep growing .
Competitive ? You bet . But the American dream is still there for the taking .
ALEX WINDSOR is the CEO of Apps4 Web Media , a UKbased igaming affiliate with a primary focus on the regulated US sports betting and casino market . Alex has been involved in the industry for more than 12 years .
80 • ISSUE 94 • iGB AFFILIATE LONDON 2024