BET
“ If you are looking to go after terms like ‘ online sports betting ’ or ‘ best sportsbook ’ then you ’ re going to need extremely deep pockets ”
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However , the three biggest states in the US are yet to legalise online betting . If Florida , Texas , and California do eventually legalise online betting , there is the potential for millions of new customers to become available to affiliates .
GO NICHE
But what about the costs ? Well , if you are looking to go after terms like “ online sports betting ” or “ best sportsbook ” then you ’ re going to need extremely deep pockets . Affiliates could spend tens of thousands on links , content and PR and still not even make a dent in the SERPs . To do well in the US , it ’ s all about finding a niche .
It ’ s no secret that Americans are sports mad – major sports like American football and basketball are like a religion to them . The fans are so passionate and involved , which is an ideal opportunity for operators and affiliates . One thing I would say is that if you are looking to get started in the US ,
“ If you are looking to go after terms like ‘ online sports betting ’ or ‘ best sportsbook ’ then you ’ re going to need extremely deep pockets ”
look at going niche . Trying to start a site that covers every sport in every state won ’ t provide any wins in the short term and you ’ ll probably quit before you see any .
Alternatively , find a sport and identify what potential players are looking for before building a site tailored to your target audience . Sports betting is still a very new concept to most Americans with many not knowing where to start when it comes to joining an operator – let alone understanding odds , deposits and everything else in between .
DFS & SOCIALS
If you look at the popularity of daily fantasy sports ( DFS ), you can see the huge desire for sports betting in the United States . DraftKings and FanDuel had huge player bases before they even went into sports betting , but DFS numbers are not dwindling despite legalisation in a lot of states . This shows the huge potential that is still out there for affiliates willing to work hard in the industry .
Of course , being an affiliate isn ’ t all about running a website . Social media still plays a huge role and platforms like TikTok , Facebook , Instagram , YouTube and Telegram can all provide affiliates with a free way to reach an audience . This is one area where an affiliate really can bring their own personality and creativity to the fore – and this
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 79