“ Game Lounge is treating the LatAm market as it deserves ; it ’ s not just a market from one country but a whole continent ”
In her current role for the affiliate , Jiménez runs half of its casino LatAm sites , including the likes of Casinobonos . com , Argentinacasinos . com and Onlinecassino . com . br . In total Jiménez manages six sites but admits the company ’ s growth has led the team to split the region up .
“ When I first joined Game Lounge , I was responsible for all the sites ,” she explains , clarifying the history . “[ This ] included Onlinecasino . cl , Srcasino . co and Onlinecasino . pe but as we grew , it became necessary to split the market to give it the right attention and improvements it needs . So , the team split into two groups : LatAm 1 and LatAm 2 .”
“ Game Lounge is treating the LatAm market as it deserves ; it ’ s not just a market from one country but a whole continent ”
In her view , this strategy shift was a sign that the company understood the nuances of the market . “ Game Lounge is treating the LatAm market as it deserves ; it ’ s not just a market from one country but a whole continent .”
GROWTH CURVE
In the last 12 months , Game Lounge has achieved 200 % growth in several of its markets , including Chile and Brazil , two countries in the process of regulating igaming .
Brazil has seen significant recent changes with a gaming Provisional Measure taking the country closer to regulation . Yet amendments , including to the proposed 18 % tax rate and advertising restrictions , could delay the process .
Chile , however , published its first online gaming bill back in 2022 , but things haven ’ t taken off as expected . Having been passed by the country ’ s finance commission , the bill now heads to the
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 67