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FEATURE
In an interview with Rebecca Jiménez , Game Lounge site manager for Spanish and Portuguese LatAm markets , Dan Kleiner explores why some countries in the region are being left out of focus despite experiencing significant growth
I t ’ s almost natural to think of Brazil when considering LatAm and , while Rebecca Jiménez ’ s remit includes the territory , she argues that the market should really be separated from the wider conversation .
“ When we talk about LatAm , we ’ re mainly referring to the Hispanic countries ,” she says . “ We even make a distinction between the LatAm markets and Brazil .”
In the Game Lounge site manager ’ s eyes , it ’ s not about shifting focus from Brazil but making sure that strategic decisions are targeted in the right way . “ Brazil is a big part of our territory in Latin America and its market is both large and profitable ,” she continues . “ However , the approaches for Brazil and Hispanic markets are completely different .”
Yet , Jiménez wouldn ’ t go as far as to say that Brazil overshadows LatAm . “ In fact , if you really think about it , [ Hispanic LatAm ] are the larger group . Brazil ’ s population is around 200 million , while we Latin Americans total over 600 million .”
Jiménez has a history of working in igaming , which led her to end up as a site manager at Game Lounge . She began her career as a content writer at Twin Casino , where she first worked in SEO .
Jiménez then went on to work for Catena Media as a content manager for LatAm before landing the position at Game Lounge .
66 • ISSUE 94 • iGB AFFILIATE LONDON 2024