“ Canada is quite interesting now more states are starting to regulate and the English language makes it easier for us to just move or apply what we ’ re doing now straight into that territory ”
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partnership between DMG Media and St Minver in the early 2000s .
“ That was my route into gaming and I liked the mathematics of it ,” admits Walters . “ I got quite into the metrics of the business and started to learn how to do it properly which helped when we launched our own licensed entity within DMG Media called Metro Play .”
Yet , in 2012 DMG Media decided not to carry on with the business , selling it instead to 666Bet in 2014 . A year later , though , the 666Bet owner was forced into liquidation . On the back of this Walters decided to start QiH .
It ’ s been a busy eight and a half years for the CEO , growing the company to a team of 50 with eight affiliate comparison and review sites along with its own in-house white-label business . QiH ’ s affiliate brands currently deliver traffic to 56 UK operators , 12 in the US and 25 B2C brands .
“ Our main brands are StrikeWild and PodiumBets in the UK and in the US it ’ s Bonuses USA and PodiumBets again , which we ’ re using as a more global brand ,” Walters says .
He confirms there are plans for more growth in his team , which is currently made up of 15 people in London and 35 in Skopje , North Macedonia .
“ Canada is quite interesting now more states are starting to regulate and the English language makes it easier for us to just move or apply what we ’ re doing now straight into that territory ”
“ We can adjust our affiliate pricing based on actual data from our white-label operation , so we ’ re in a stronger position to help operators ”
JAMIE WALTERS
QiH ’ s Skopje offices
48 • ISSUE 94 • iGB AFFILIATE LONDON 2024