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FEATURE
DON ’ T MIND THE GAP :
QIH ’ S JAMIE WALTERS ON UNLOCKING THE AFFILIATE-B2C COMBINATION
Picking the right road to travel down is not always easy for an affiliate but QiH knows exactly what it stands for . Dan Kleiner talks to Jamie Walters , QiH CEO , about entering new markets , the company ’ s big push on technology and how its white-label arm is helping raise the bar for compliance across the business
I f there is one word to sum up what it means to work at QiH it ’ s values . QiH classifies itself as a data marketing company and quite literally lives and breathes through its principles . Embracing both chosen values and regulations from gambling regulators in each market , the company not only remains firmly above board but also tries to set the pace for other igaming companies where possible .
Jamie Walters , CEO of QiH Group , did not start out his professional career in gaming but in journalism . He joined DMG Media at Metro , working his way up to digital editor before moving to the commercial side . Here , Walters found himself working on a white-label
Jamie Walters , CEO of QiH Group
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 47