igbaffiliate . com
TRAFFIC
KEYWORD COMPETITION
One of the affiliate ’ s broadest categories of searchable key terms featured “ en vivo ”, meaning “ live ” in the context of in-play sports betting . The most popular trafficdriving terms within this category include operator names .
Of Leadstar ’ s operators “ Betano en vivo ” experienced the biggest increase at 9,900 %, albeit starting from a lower base than others . “ Apuesta total en vivo ”, meanwhile , saw a 279 % increase , closely followed by “ Doradobet en vivo ” with a 227 % rise .
“ Inkabet en vivo ” was one of only two terms analysed by Leadstar that declined , falling in search popularity by 15.8 % from 1,900 to 1,600 searches . The other , “ Solbet en vivo ”, dropped by 52 % in its search volume to 480 searches .
“ Bet365 en vivo ” also saw a rise , with the term growing 249 % from May 2022 to May 2023 ( see Fig 2 ).
With regards to other key term searches to change in the Peru market on Leadstar ’ s site , “ Apuestas eSports ” saw a rise of 85.7 %, “ apuestas en vivo ” climbed 50 % and “ casas de apuestas ” ( translation : bookmakers ), rose 28 %.
“ Casino online ” saw no change in its search volume , while “ Bonos de bienvenida ” ( translation : welcome bonuses ), grew by 23 % on Leadstar ’ s Peruvian affiliate site ( see Fig 3 overleaf ).
In terms of total market change over the past 12 months , Leadstar revealed that for impressions it grew 1,921.2 % while clicks rose 1,387.8 %.
INCOMING REGULATION
In October last year , Peru ’ s ministry of foreign trade and tourism ( Mincetur ) approved a set of sports betting and igaming regulations . The law was signed by the previous president , Pedro Castillo ,
Fig 1 : Change in search volume by operator
Fig 2 : Search volume of keywords
in August 2022 but faced some criticism criminal prosecution as well as barring from industry trade bodies . operators from offering gaming products .
The regulations will go into effect
On some of the biggest regulation the day after iGB Affiliate London on rules , Stefania Durango , site manager for 9 February and active operators in the Leadstar ’ s Miscasasdeapuestas . com / pe , market will have a month to apply – from offered comment on how each is likely to 10 February to 10 March 2024 . Failure to impact the market going forward . apply for a licence could lead to fines or Articles 7 and 26 of the law stipulate that
32 • ISSUE 94 • iGB AFFILIATE LONDON 2024