iiidfsfgigbaffiliate . com TRAFFIC
PERUVIAN PERFORMANCE : LEADSTAR DATA REVEALS OPERATOR SEARCH SHIFT
The Sweden-based affiliate reveals how the Peruvian gambling market has changed over the past year . With new gambling regulations arriving in February 2024 , Leadstar ’ s data provides a snapshot into the market ahead of any expected impacts
L eadstar ’ s data shows the
change in search volume across partner operators from May 2022 to May 2023 . Leading the risers , Olimpo . bet saw a 400 % increase , while LeoVegas rose 50 % in the same period .
Other increases occurred for Te apuesto and Apuesta total , which both scored an 86.36 % uplift in search traffic on Leadstar ’ s principal site in the market , Miscasasdeapuestas . com / pe .
Betsson , DeepCI ’ s October 2023 market leader with 16.7 %, saw no search traffic change on Leadstar ’ s Peruvian brand .
Several operators did , however , suffer decreases over the 12 months , notably Betway with a 70 % drop , Inkabet with a 31.42 % decline and Solbet which suffered a 32.73 % fall .
The biggest winner in search traffic was Betano though , which saw a monumental 3,778 % rise . Meanwhile Leadstar ’ s biggest average monthly search volume came from local operator Apuesta Total ( see Fig 1 overleaf ). iGB AFFILIATE LONDON 2024 • ISSUE 94 • 31