“ Remember , as an affiliate you will be inherently linked to any brand you promote ”
barrage of affiliate links , so you need to mix it up . Remember , social media should complement your other content marketing strategy . Ideally , you ’ d have valuable SEO content featured on your site that would be of great benefit to the user .
Make sure you link to the content on your site as well as to operators – this will mean there is diverse content to digest and also provide additional click-through to your website . The rule of thumb should always be to provide value to the user first , then you can start to sell .
ONLY WORK WITH RELIABLE PARTNERS
Remember , as an affiliate you will be inherently linked to any brand you promote . So , take as much care when tagging operators in posts , reposting them or pushing them on X as you would when placing them on your website .
Make sure you take a good look at a partner ’ s profile and their post history to
“ Remember , as an affiliate you will be inherently linked to any brand you promote ”
ensure they align with your brand values before interacting with any content .
KEEP IN THE MOMENT
X isn ’ t just about being proactive with activity , but reactive . It is the most fastpaced social media platform . That ’ s why it ’ s critical to know what ’ s happening and trending in real time when using it .
By being quick off the mark , you can make your posts go viral and get muchneeded engagement on your profile . Keep on top of your account and react when you can . Don ’ t be shy about involving yourself in other threads or posts too if relevant – it ’ s all about exposure .
ACCEPT IT IS TRIAL AND ERROR
One of the most common mistakes we see from affiliate marketers when implementing a social media strategy is giving up too easily and not making use of the built-in insights provided by social media channels as a way to craft a personalised , platformnative content strategy .
X has great analytical tools that will allow you to see the most popular post , the top post and the post with the highest level of engagement . It also gives you the ability to benchmark that against previous months . It ’ s best to accept that not every post will be a home run , but that they can be fine-tuned . Give your strategy some time to evolve .
If you are working on your social media strategy , X still has its place in the industry . This is particularly true for sports betting affiliates where there is always ample trending content to proactively push , react to and use as conversation starters .
iGB AFFILIATE LONDON 2024 • ISSUE 94 • 19