“ You should treat your X profile as if it ’ s a micro landing page of your brand ” access the relevant information and take the next step .
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TRAFFIC
USING X MORE EFFECTIVELY FOR CONTENT STRATEGY
Can posting on X ( formerly Twitter ) really help affiliates increase profits ? Sharon McFarlane discusses how the social media platform can become an effective part of an affiliate ’ s content strategy
X has been an incredibly hot
topic over the last year and a bit . In October 2022 , it was taken over by Elon Musk , who set about introducing some controversial changes including a new name .
Some of these changes have made digital marketers more cautious when using X as part of a social media strategy . But is all now lost with the platform ? Or can affiliate marketers use this as a monetisation tool ?
It ’ s much easier to go viral on X than other social media platforms with the possible exception of TikTok . If you post the right thing in the heat of the moment , there is the potential to capture an audience of thousands just like that .
Organic relationships are important in the world of X , in fact relationship marketing is even encouraged as part of its mission statement on the site . These are far more difficult to develop on other platforms such as Facebook .
The challenge ? Well , X moves so quickly that affiliate marketers need to constantly be on the ball to keep up with the fast-paced environment .
TREAT YOUR PROFILE RIGHT
The reality is , most people who follow you on X don ’ t do so because of one post . They will visit your profile , suss it out and then decide whether or not they want to engage further with you . That ’ s why you should treat your X profile as if it ’ s a micro landing page of your brand .
Think of it as stage two of the affiliate marketing funnel , with the first being a piece of content that got them to visit your page to begin with . Now they are here , you want to ensure that they can easily
“ You should treat your X profile as if it ’ s a micro landing page of your brand ” access the relevant information and take the next step .
This would include establishing yourself as a brand authority , ensuring the posts you push out are useful and relevant and that you have strong calls to action .
PINNED POST FUNCTIONALITY
X allows you to pin a post at the top of your profile . You can use this to your advantage by promoting an evergreen offer that has always been popular with your existing user base , or to promote seasonal campaigns .
It should hold an important place in your social media strategy as a prime content slot . Make sure your pinned post is clear and concise , is visually appealing and has a strong CTA .
DON ’ T JUST USE AFFILIATE LINKS
People don ’ t respond well , if at all , to a
18 • ISSUE 94 • iGB AFFILIATE LONDON 2024