T RAF F I C
To assess each bookmaker on the first group of
categories based on their range of betting markets,
we determined the number of unique bet types
available. So for example, while some bookmakers
may list the following as five individual markets:
● ● Over/under 0.5 goals
● ● Over/under 1.5 goals
● ● Over/under 2.5 goals
● ● Over/under 3.5 goals
● ● Over/under 4.5 goals
we chose to list them as just one bet type –
‘Alternative over/under goal totals markets’
and so on.
For the second group of betting odds
categories, we calculated the margins across the
most popular match markets as well as the most
popular tournament outright markets, including
tournament winner, group winner and knockout
stage qualification.
All data was collected between 19 April and
4 May, 2018. Of course, by the time you read
this, a number of bookmakers may have both
increased the range of markets available and cut
their margins on others, as the battle for punters’
attention and money intensifies during the
tournament’s opening group stages.
BEST BOOKMAKERS FOR WORLD CUP BETTING
So, who did we crown the best bookmaker for
World Cup betting? Well, after collecting and
sorting our data, we found 888sport to be top dog
in 2018. The company ranked highly for outright,
player and special markets on offer, including its
range of specials for the England team.
In addition to popular outright markets, 888sport
offers a range of exacta markets for both group
play and tournament betting. The bookmaker has
markets for player performance, including top
goalscorer, goals scored by top goalscorer, top
player for assists and top player for cards received.
It also offers player markets for individual teams,
such as the team player to score most goals and the
player who delivers the most assists. As at May 4,
888sport was also offering 44 individual player
goal total over/unders as well as team vs. team
match bets for tournament progression.
888sport also ranked highly in relation to
odds for the most popular World Cup betting
markets, particularly for odds on group winner
betting as well as tournament winner betting.
In second place we have Unibet. Much like
888sport, Unibet ranked well for outrights,
specials and player markets. In particular,
iGB Affiliate Issue 69 JUN/JUL 2018
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