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Leading tipster site bettingexpert. com has carried out a major, data-led analysis of the World Cup markets offered by 20 of the planet’ s biggest bookies. And the breadth of 888sport’ s offer saw the company trump all of its rivals
FEW INTERNATIONAL SPORTING EVENTS attract the same level of interest as the FIFA World Cup, intensified by the fact it comes around just once every four years. There are also very few events that come close to the World Cup in terms of money wagered.
While events such as the NFL Super Bowl and Cheltenham racing festival draw millions of professional and casual punters each year, the World Cup is a month-long betting bonanza, with bookmakers offering deep menus of odds on tournament outright and individual match markets.
But which bookmakers are offering the broadest range of markets and best odds across the most popular markets for this year’ s tournament? To answer this question, we considered the markets on offer from 20 of the world’ s biggest bookmakers:
●●888sport
●●Bet365
●●Betfair Sportsbook
●●Betfred
●●Betsafe
●●BetVictor
●●Betway
●●Boylesports
●●ComeOn
●●Coral
●●Ladbrokes
●●Marathonbet
●●Matchbook
●●Paddy Power
●●Sky Bet
●●Sportingbet
●●Titanbet
●●Unibet
●●William Hill
●●Winner Sports
Our analysis saw us evaluate and rank each bookmaker across the following categories:
Range of World Cup betting markets
●●Tournament outrights
●●Player performance markets
●●Specials
●●1st half / 2nd half markets
●●Scoring markets
●●Match handicaps
●●Time of goal markets
●●Traditional match markets
●●Team performance markets
●●England specials
Odds for traditional outrights & match markets
●●Match result 1X2
●●Double chance
●●Over / under goal totals
●●Both teams to score
●●Draw no bet
●●Handicaps
●●To win World Cup
●●To win group
●●To qualify for knockout stage
Providing expert tips and in-depth betting theory, BETTINGEXPERT. COM is the world’ s biggest social network of sports betting tipsters. Its global community of experts compete for prizes by sharing their strongest tips on upcoming matches across 25 different sports to help millions of sports bettors place knowledge-supported bets, with the best odds available from a variety of bookmakers. Betting Expert is owned by Better Collective, the leading developer of educational platforms within the igaming industry.
18 iGB Affiliate Issue 69 JUN / JUL 2018