TRAFFIC perspective , this needs to be :
●●fast . Yes , we know Google likes to rank fast pages
●●immediately relevant . Yes , we also know Google likes relevance
●●obvious from the search results that this page is the one to click . Yes , we know that CTR indirectly affects rankings
Figure 1 : Linkdex term-tagger tool
have . And of course , the question is often “ where can I get free money ?”, and the answer is on your webpage .
In this case , to be engaging a user doesn ’ t want huge in-depth reviews of the casino , along with a plethora of user feedback . Users just want to know the bonus figures on your list are current and relevant .
The best example of this in my opinion is thebigfreechiplist . com ( not to be confused with bigfreechiplist . com ).
Other great examples of list providers are sites such as Oddschecker and Easyodds . Fundamentally , they are data grids to help you make more efficient bets . If you want to compete as a list provider , you need to be appropriately engaging .
And to be engaging , it ’ s also a question of your understanding user intent around key phrases . Once you have a grasp of the customer intent behind different key phrases then the rest is straightforward ; you build a site to meet that need .
Tool time ! An excellent tool for understanding the intent of keywords is http :// labs . linkdex . com / term-tagger / ( free to use of course ).
This gives you a useful mental framework around the intent of key phrases . It ’ s only a beta / experimental tool , but that ’ s okay because it gives you a real sense of how different phrases have different intentions behind them . ( see Figure 1 )
Let ’ s take ‘ casino bonus codes UK ’ as our specimen phrase . It has the following properties :
●●it ’ s a location phrase ( UK specific )
●●it ’ s in a niche , casino
●●the buying cycle is around consideration and research
●●the search behaviour is is ‘ couponing ’ i . e . collection of a code
●●it ’ s geographic research ( see Figure2 )
For me , looking at key phrases within this mental framework gives me a nice clear roadmap . And to save you some thinking time , this is what it tells me :
I should build a list of UK casinos bonuses and maybe focus on keyword ‘ couponing ’, because it ’ s a fairly low traffic , fairly high intent niche , i . e . ‘ UK casino Coupon Codes ’.
Tip / insight : Google uses the term ‘ satisfying ’ in it ’ s Google quality rater guidelines ( a must-read if you want to understand what the perfect website looks like according to Google ), which you can find by searching for ‘ Google search quality rating guidelines 2016 ’.
When embarking on this process , it ’ s worth taking a moment to think about what ’ s satisfying for you as a user when it comes to the search experience . From my
Figure 2 : Linkdex term tagger tool results
At this stage you will have :
●●a clear idea of which niche you want to work in
●●played around with ‘ term tagger ’
●●read the Google quality rater guidelines
●●understood where you can be engaging , useful and satisfying to users
●●used tools like https :// ubersuggest . io to come up with lists of key phrases very relevant to you
●●and , for the sake of discussion , you ’ ve now built your first WordPress list website .
The next step in this process is PageRank .
To put PageRank into context , I generally think of three elements which make a website rank on Google , of which PageRank is just one :
PageRank – the raw force of a domain , determined by the volume of qualified links . ‘ Qualified ’ is the important word here , because once upon a time links were not qualified and any link would have PageRank . Now , with Penguin , links are aggressively qualified .
Based on tests with the agency I founded , 90 Digital , they built a basic site and spammed it with millions of cheap links . The idea was to kill the site . The site carried on ranking in its niche , which just validates that links hit by Penguin have neither positive or negative value . In other
20 iGB Affiliate Issue 62 APR / MAY 2017