FUTURE OF DIGITAL MARKETING
One of the major hindrances to social
marketing is the sheer volume of content
that is shared every minute, even every
second. Whether it’s the speed at which a
timeline passes on Twitter or the incessant
tweaks Facebook makes to the EdgeRank
algorithm, marketers have a constant
struggle to be heard in the wall of sound,
and this is only going to get more difficult.
In fact, even Facebook’s most recent
changes will have a profound effect on
corporate messages.
will be a welcome evolution, it’s going
to be available only in a limited capacity
to gambling operators due to the legal
and jurisdictional implications. Affiliates
driving traffic to an interim site however
will better benefit from this and should
make the most of the advantage they have
over the operators in this respect.
Engagement is changing. We are long
past the days when a like or a retweet
was all that was counted. Critically,
Facebook engagement, and therefore
ongoing visibility, now includes time
spent on posts (yes, Facebook is tracking
the lengthy of time a us \