FEATURE
FUTURE OF DIGITAL MARKETING
SOCIAL MARKETING:
10 KEY EVOLUTIONS
While operators have seriously stepped up their game in the social space and Paddy Power are no longer
the only company getting it right, brands need to be ready for several important directions in which social
media is evolving, writes gambling industry consultant Aideen Shortt.
2015 IS ALREADY a record-breaking
year for social media sites, and the reality
is that on top of the already impressive
glob